Looking to expand your marketing repertoire, but not sure whether to go with digital or traditional marketing? If you’re in the middle of the digital vs. traditional marketing debate, several significant differences can help you determine what type of marketing will work better for your company. We’ll go over the difference between digital marketing vs. traditional marketing, which type of marketing you should use (digital or traditional marketing), and if you can use digital and traditional marketing together.

So, without any further ado, let’s take a look at the two different fields of marketing.

What is digital marketing?

To put it simply, digital marketing is predominantly the act of promoting and selling products and services via an online medium. At a high level, digital marketing is delivered through digital channels viz. websites, social media, email, and mobile apps. Digital marketing covers an array of marketing activities, some of which are:

  • Paid search,
  • Search Engine Optimization,
  • Content marketing,
  • Social media marketing,
  • Email marketing,
  • Marketing automation, etc.

What is traditional marketing?

Traditional marketing refers to marketing which is not done on any online platform. It covers advertising done via print, broadcast, direct mail, phone, and outdoor advertising such as billboards. This type of marketing uses newspapers, magazine ads, and radio to reach their targeted audiences.

As the name suggests, traditional marketing is one of the oldest forms of marketing. Many marketers count on this method of advertising as it is tried, tested, and true. Traditional marketing has shown excellent results in the past and continues to do so when it comes to reaching local audiences.

Some Traditional Marketing platforms include

Digital Marketing and Traditional Marketing Differences : 

Now that we know what these two types of marketing are, let’s look at what differentiates them, apart from the fact that one is digital and the other isn’t. The digital nature has an effect on a lot more than just where the brand message appears.

1- Speed of results: With conventional marketing, determining the effectiveness of a campaign can take a long time. Traditional marketing requires waiting for the phone to ring or for someone to walk into the store, while a digital ad provides an instant click-through rate.

2- Cost efficiency: Traditional advertising appears to be more expensive and difficult to scale. The physical design of the campaigns merely adds to the advertising costs. Digital marketing offers a wider variety of cost-effective and resource-intensive solutions. (For example, Organic content marketing has labor costs but no placement costs).

3- Target audience: Conventional marketing makes it relatively simple to reach people in specific places and demographics. On the other hand, Digital marketing allows for a wider scope while still allowing for more precise targeting based on preferences and other characteristics.

4- Audience engagement: People may respond to and comment on several different forms of digital media and promotions through digital marketing. It’s a one-sided conversation with conventional marketing.

5- Attribution and decision-making: Attributing the success of new sales to a conventional advertisement is far more difficult than attribution to digital media. This is why, rather than direct sales, conventional marketing is often used for brand building.

6- Audience feedback loop: With digital marketing, it’s easier to see how consumers are reacting to a campaign because there’s a more transparent line of communication. When it comes to conventional marketing, brand managers are often left waiting and hoping for negative feedback in the form of a viral tweet. This is why, prior to launching a large conventional initiative, more money and effort is put into focus groups and market analysis. It’s usually too late to correct flaws in a conventional advertisement by the time it hits its target audience.

Considering the current scenario, Digital Marketing is a must, if you want to survive & grow. Naksh Technologies welcomes you to experience the best Digital Marketing Services In Pune based on your budget. So, get in touch with us & take the business to a whole new level.