What is UI/UX design? How to choose the right UX design agency
A business thrives on loyal customers and their loyalty depends on how you make them feel. Customer experience is a huge factor in customer retention and plays an important role at every user-facing point of interaction, especially digital interactions. In the digital realm, customer experience translates to how easily they can access certain information on your website/ app or how delighted they were with the interaction. However, most people tend to assume that a good user interface (UI) will ensure the user experience (UX) would be good. This is incorrect and this article will educate what is UI/UX design, the difference between UI Design & UX Design, and how to use them together to engage your customers.
What is User Interface Design
The user interface is all about what your users see on their screen such as the colors, fonts, layouts, visuals, icons, backgrounds, etc. The look, feel, and interactivity of a website or app is considered as the user interface design. It is the concentration of the development, research, content, and layout of a product into creating a consistent, coherent, and aesthetically pleasing interactive experience that visually guides the user through a product’s interface.
What is User Experience Design
User experience design is about creating interactions and products with a human-first approach. User experience transcends digital interactions and deals with the end user’s interaction with the brand’s products/ services, communication channels, websites, and other avenues. User experience design revolves around how the interaction makes the user feel and how easy the user can accomplish their desired tasks such as:
- Making a purchase
- Filling a form
- Creating a user account
User experience design is not restricted to the visuals & imagery but how it affects the overall feel for the user. Going by an analogy of a car, the placement of headlights, spoilers, transmission module, and the dashboard design is the user experience design. The seat design, paint color, rims, position of the handles, and liveries can be considered as user interface design. To keep the customers engaged, UI and UX designers need to work together. How to choose the right UI/UX design service provider? There is a huge demand for UI/UX developments and human-first design in the current market. Companies are looking for Graphic Designing Agencies that understand their business and bring innovation to their designs. Yet, not everyone can manage to capture the right essence, and hence you need to be careful about choosing the right UX/UI service providers. Here are a few pointers to help you choose the right UI/UX design service provider.
Create a Design Brief
A design brief is a document that helps the designer get a basic understanding of your requirements. Your design brief can be as detailed as you want but make sure to include the following information:
- Budget
- Project Goal
- Expected Timeline
- Feature lists
- Target audience
- Sample Designs (Behance, Pinterest, Dribbble, or Creattica)
The design brief grants a direction to your project and agencies can get further details over a call.
Browse their Portfolio and Websites
A portfolio showcasing their past works or samples allows you to gauge their expertise in the subject matter. A multi-industry portfolio is a sign of their versatility. A well-designed portfolio allows you to understand their approach, work style, and skillset. Allows going for an agency that offers uniqueness, genuinity, and goal-oriented design.
Browse Testimonials
Online reviews and testimonials help complete the picture painted by the agency’s portfolio. The trick is not to blindly follow the 5* reviews but study the 2* and 3* reviews. 5* reviews state the positives of the agency and sometimes can be forged. However, a 2* and 3* carry the genuine response and mention the flaw in their process. Based on the testimonials, you can separate the unworthy ones.
Team
Design is not a one-man-does-everything process. It is a collaborative process involving a team of people and the agency you hire needs to have an active, skilled team that provides 24/7 communication. The reason is that time-sensitive projects require immediate response and corrections based on the changes and it becomes counterproductive if it takes hours for a correction to reflect.
Wrapping Up
Design defines the branding of your business and unless the UI and UX elements don’t work with each other, the impression of the brand drops. A good UI/UX design attracts, engages, and converts customers and Naksh Technologies team of designers are specialized in creating UX designs that are aesthetically pleasing and UI designs that are functional and practical. Try our UI/UX services. Naksh Technologies is emerging as a Top Responsive Website Designing Company in Pune and using the latest web designing standards, and technologies to design mobile responsive websites at a very reasonable cost. Visit Naksh Technologies for more information and make your way to success with a global reach.