Why Your Businesses Needs Online Reputation Management
Online Reputation Management (ORM) is the set of techniques and strategies that you put in place for your business, in order to promote its online presence in a positive light. ORM also involves monitoring and resolving negative reviews and feedback in the best manner possible, and making sure that false or malicious ones are dealt with as soon as possible.
This process usually involves doing a deep audit of your business’ online reputation and putting in place the necessary measures to help you control the customer sentiment towards your brand as much as possible. You can start off your audit by analyzing your business’s reviews and ratings across major search engines, social media channels, and online directories.
Then, with the data in hand, you can create a strategy to improve and maintain your online reputation. But before you start to structure your ORM strategy, you need to be clear on two things:
- Why your business needs ORM, heading into 2019?
- What you can do to improve your online reputation?
Why Your Businesses Needs Online Reputation Management
Besides the fact that ORM is an ongoing and ever-evolving process, here’s why businesses will need it in 2019:
Mobile Search Has Surpassed Desktop
48% of customers use mobile to search for products or services on the internet and 78% of these searches done locally result in a purchase. From the stats, you can confidently tell that mobile search has beaten desktop and customers who use mobile devices to search for products or services have one intention- to buy.
So why are we mentioning this factor in online reputation management?
Given that customers trust online reviews it means that you must make sure your reviews and ratings should display clearly on small screens as it is on large screens.
Therefore, as you work on building a positive online reputation, make sure mobile searchers can view your ratings and reviews without a problem.
Positive Online Reputation Management Equals An Increase In Sales
As you have seen above that customers check online reviews before making a purchase decision, 52% of customers expect businesses to be proactive when it comes to responding to their reviews and queries.
If you have a negative online reputation, chances are that you will not be able to convert visitors into potential and repeat customers and that means fewer sales/revenue to your business.
Builds Brand Credibility/Trust
Customers are likely to trust companies with a positive online reputation than those with a negative one. A negative review can turn customers away. With good online reputation management strategies, you can be able to resolve customer complaints fast which can help to restore your reputation. This way, you build your brand’s credibility and trust.
Helps To Attract The Right Recruits
70% of job seekers will not take a job opportunity offered by a company with a negative online reputation. Job seekers look for online reputation before they can accept a job offer. If you have a positive online reputation, you stand a better chance of getting more options when it comes to recruiting candidates.
These are just a few of the reasons why your business needs an effective online reputation management strategy now than ever.
Now that you have known what’s online reputation management and why your business needs it, let’s find out how you can take care of your business’s online reputation.
To learn more about our ONLINE REPUTATION MANAGEMENT (ORM) services and how we can help transform your online presence, simply call Naksh Technologies Pune 020-4126-8560 and speak with one of our service specialists.
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