What is Email Marketing?
Email marketing is when businesses use email to promote their product or service. It is a type of direct marketing, which means the company communicates with the consumer without the help of an intermediary.
Email can be used to build relationships with leads, convert prospects, and ensure existing customers have a great experience. Here are some examples of email marketing and different types of emails that you will recognise from your inbox.
It is important to note that email campaigns are based on individuals that have “opted in”, which means that the message will be seen by individuals who have chosen to receive these types of communications
Email Campaigns
Reaching Potential Customers -An audience-targeted email marketing campaign allows businesses to reach potential customers who are most likely to be interested in their offerings. These direct-to-inbox emails can target users based on data like their purchase behavior, hobbies, lifestyle interests, gender, age, and income. These messages will help to build your brand, product, and event awareness to a highly motivated audience with the goal of generating new business
Scheduled Newsletters – Newsletters are general emails sent out on a regular basis. They will typically contain company updates and links to blog content or other material the recipient may find interesting. Newsletters are a low-cost way to stay in contact with many people. When a customer interacts with something in one of these emails; for example, if they download an eBook, the business can put them onto a more targeted email sequence.
Welcome Emails – These emails are like giving a new subscriber a virtual hand shake and a smile. When someone shares their email information they are confirming their initial or continued interest. This is a pivotal moment for a business to set expectations and start a new brand relationship off on the right foot.
Promotional emails: Email marketers can use promotional emails to inform existing or potential customers about special offers, seasonal deals, or other sales promotions.
Special Occasions – Connecting with customers on their birthday, anniversary, or a holiday is one way to bring a personal touch to this communication channel.
Exclusive Offers and Discounts – Existing customers can be enticed to become loyal, repeat customers with deals offered to them based on their history with your business.
No matter the message, it is always important for businesses to add value to the customer experience while staying consistent with their brand.
Our team at Naksh Technologies Pune is ready to help you decide if email marketing or another digital tactic is a good choice to achieve your marketing goals. If you are interested in learning more about this tactic, contact me at [email protected] or at 020-4126-8560