Web Analytics Consulting Services
Web analytics is one of the most effective tools in internet marketing. By leveraging web analytics data, marketers can gain insight to not only how much traffic is coming to their sites, but how that traffic is getting there, and what users are doing onsite. This intelligence can help marketers streamline and improve their marketing efforts – and their websites.
Naksh Technologies Pune web analytics consultants will help you define what web analytics means to your business, and how to leverage it to make clearer, faster business decisions.
Web Analytics Consulting Services @ Naksh Technologies Pune
The most popular web analytics tool is Google Analytics, although there are many others on the market offering specialized information such as real-time activity or heat mapping.
The following are some of the most commonly used tools:
- Google Analytics – the ‘standard’ website analytics tool, free and widely used
- Piwik – an open-source solution similar in functionality to Google and a popular alternative, allowing companies full ownership and control of their data
- Adobe Analytics – highly customizable analytics platform (Adobe bought analytics leader Omniture in 2009)
- Kissmetrics – can zero in on individual behavior, i.e. cohort analysis, conversion and retention at the segment or individual level
- Mixpanel – advanced mobile and web analytics that measure actions rather than pageviews
- Parse.ly – offers detailed real-time analytics, specifically for publishers
- CrazyEgg – measures which parts of the page are getting the most attention using ‘heat mapping’
- Clicktale – uses ‘heat mapping,’ keystrokes and mouse movement
We work with Google Analytics, Adobe Analytics (formerly Omniture Sitecatalyst), IBM CoreMetrics, and more
Our analytics consulting services are agnostic and are not sponsored by any analytics vendor. Regardless of which web analytics tool you use, our web analytics consultants will dive in and help you gain business insights so that you can better understand your business and improve your conversion rates.
Naksh Technologies Pune Web Analytics Services
We have an experienced team of web analytics consultants whose only goal is to help you make clearer, faster business decisions. We collaborate with you to learn about your business and where the future of your business lies. Through this understanding, we support the growth of your business, utilizing data and tools to develop empowering data-driven solutions to take your business to the next level.
Here are some of the services we offer:
Web Analytics Audit
- Identify basic problems with your installation or data collection
- Identify areas of opportunity to leverage existing marketing technology stack to enhance data collection and analytics implementation
- Make sure the data you are collecting is accurate and useful in the context of your business
If your Analytics implementation is incomplete or inaccurate – or hasn’t been set up to report on your marketing channels – the insights you are getting are wrong and are leading you to inaccurate conclusions. The Web Analytics Audit will make sure you’re set up to receive actionable business insights from your data from both a web analytics and mobile analytics perspective.
Baseline analysis of your website metrics
- Analyze your website data to understand visitor behavior trends across your digital platforms, such as desktop, mobile web, and apps to identify challenges and opportunities
- Report visitor behavior across your site and identify areas for improvement, focusing on:
- Visitor Demographics, such as customer segments and personas
- Visitors across the business
- Mobile Analytics, specific for mobile platforms
- Marketing Channel Performance (how visitors arrive at your site and which channels are bringing in the high quality visitors or leads)
- Popular content
- Navigation through the site
- Identify where you are losing visitors and potential conversions
- Identify areas of the site that are strong
- Provide high-level strategies for improving your website’s performance
Analytics Strategy
- Work with you to determine right tools and implementation to accurately measure performance of new web features and enhancements
- Leverage additional tools to enrich data across all your digital marketing tools and build insights to help drive your bottom line
Analytics Attribution
- Analyze your marketing channel efforts in order to determine the best method to attribute sales to marketing channels
- Optimize your marketing channel efforts based on the revenue attribution for your different marketing channels