Email Marketing in 2019
More than 3.7 billion people use email, and that accounts to up to 54% of the entire world’s population. Isn’t that amazing?
Stay on top of the email marketing trends for 2019 so you can beat out your competitors and keep a successful email marketing strategy in the new year!
In the lucrative list of top marketing channels, email marketing rarely misses the cut — and for good reason! Email marketing rules when it comes to results and performance. It remains undoubtedly among the most effective ways of getting clients to buy your products; which makes it necessary to ensure that you keep up with the latest trends in order to stand out from the rest. Numerous studies have outlined its distinct value, illustrating a list of emerging trends that are bound to dominate the channel in 2019. Below are the top 6 trends you should watch out for in the coming year:
Email Marketing in 2019
1. More control for consumers over their emails
Spam emails or emails that have no contextual relevance for the reader are a total nuisance for consumers, especially when they take up valuable real estate in the inbox. In fact, it is not uncommon for people to change their email address just to escape them.
Luckily, this has started to change. Marketers now understand that it’s futile to blast emails to individuals who don’t want to receive them. In doing so, they only add to the number of spam reports and unsubscribes they get from the email database.
In essence, this is a trend that is set to give consumers more control over what they receive in their inbox, a trend that will ultimately boost engagement levels, and cut down the number of spam complaints and unsubscribes rates.
2. More focus on mobile optimization
One component of any good email marketing campaign is incorporating mobile device email optimization. Looking at the stats, it’s clear that more and more emails are being read on mobile devices. As such, mobile optimization and responsive design for email is crucial if you want to provide the best experience for readers.
3. Predictive analytics and machine learning in email marketing
For the past few years, analysts have stated that AI and predictive analytics would be a dominant trend in marketing, but it has been more in the niche areas of technology. It did start to play a more substantial role in the daily lives of marketers in 2018 though; a trend that is expected to continue in 2019. With the help of machine learning and AI, email will be more powerful than ever: helping with things like sending at the best time or segmenting customers into more targeted email lists.
4. More casual email voice and tone
Over the next few years, millennials are expected to dethrone baby boomers as the largest US consumer demographic. Decision makers and consumers from the millennial generation prefer a relatively less formal and more laid back approach to communication compared to their baby boomer predecessors.
Back in the day, marketers placed significant emphasis on the use of a firm and more formal voice and tone in their emails. This, however, is gradually changing and is expected to continue doing so in 2019.
5. Blending social media with email marketing
Consumers are becoming more and more active online, which also means that the digital aspects of their lives are becoming more connected as well. Businesses need to find a way to link their different digital communication channels like email and social media to create a cohesive experience and get the most out of all the channels.
But how can email and social media collectively work together for the good of your business? You can start by adding a CTA to subscribe to your newsletter or emails on your official company Facebook and Twitter Pages. This lets you connect with your social media followers on a more intimate level and provide them more value through your email communications as well.
This is a simple, yet significantly effective way of growing your client base and deepening your relationships with customers.
6. More effective email copy
Email continues to become more ubiquitous with each passing year, which means it’s harder and harder for brands to stand out among all of the competition in their contacts’ inbox. That’s why compelling email copy will be more important than ever before in 2019.
Start with a great subject line: this is the first impression your readers have of your email, so you have to make it count if you want them to open.
Usually, well-established and popular brands looking to expand their brand awareness and increase conversion by hiring professional essay writers, known for their remarkably persuasive techniques and solid content vision. This can be a quick way to write copy that converts without taking time out of your day to do it yourself.
Bottom Line:
Undoubtedly, email marketing is going to change a lot in 2019 — giving more power to the consumer — and brands are going to have to adapt. That’s why it’s necessary for companies to stay informed with all the emerging trends if they want to avoid getting lost in the noise and left behind by their competition.
Get ready to leverage these trends as outlined in 2019 and you’re guaranteed to find success in your email marketing!
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