Advertising on Facebook
We offer the right social media optimisation strategies as per your specific requirement. !!
Facebook has an incredible reach. Across the globe there are more than 1 billion active users and a majority of these people log in several times per day and spend a lot of time on the network. For someone planning to advertise on Facebook the situation couldn’t be better. Everyone is there.
However, the massive reach isn’t what makes Facebook a unique advertising platform, it’s rather the opportunity to approach exactly the people you want – your target group, your audience.
Since Facebook users fill in a lot of information about themselves – starting with basic information like where they live, their gender and their age etc. – an advertiser can be quite specific when deciding who to buy Facebook ads for.
But a user carries much more information than that.
He/she likes different pages, has different interests and is part of a network of friends, all of which is vital information when you’re planning to advertise on this social network.
This information allows a Facebook advertiser to target exactly the right people and advertise the product or service to the right demographics. And the best Facebook ads always have a well thought-out plan starting with the design of the ad, via which demographics to approach, to the best way to analyze and take care of the traffic once people start clicking through on the ad.
Checklist to a Successful Facebook Campaign
- Define your unique selling points
What is unique about your product or service? Look at the competitors in your area and try to figure out how you can make your ad campaign stand out. Write down three to five things that you can do better than your strongest competitors. Then use these selling points in the campaign.
- Choose image(s)
The image is the most important feature of an ad. Make sure you spend some time to figure out what image represents your brand/product/service and at the same time attracts attention and clicks.
- Write title(s)
Look at your unique selling points and include them in the title, preferably with a clear call-to-action that makes people want to click through to purchase a product, like your fan page or whatever goal you have with your Facebook campaign.
- Make several ad combinations
This is very important when planning a Facebook campaign. Make many ads and combine text and images in different ways. In doing so, you will get an answer of what works best â€“ what type of ad gets most clicks and what ads generates most sales or likes.
- Visibility over where your ads appear
You’ll have visibility into how your campaigns are performing, where your ads are showing, and what price you’re paying.
Our goal is to give you all the knowledge you need for successful Facebook advertising and the tools to make it become reality.
We help you to easily create several ads and test them against each other to see which ones have the highest performance, it allows you to save the material – images and text – to be tweaked and reused later on, and the stats features give you the opportunity to properly analyze the results to see where you can improve the ads to preform even better.
Please feel free to invite us for an informal chat, we would be more than happy to work with you.
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